Contract Receipts for Men's and Boys' Outerwear 2009-2014

This study uses econometric analysis to examine the global demand for contract receipts for men's and boys' non-tailored coats, jackets, vests, shorts, swimwear, sweaters, sweatpants, and other outerwear in over 200 countries. Estimates for latent demand, or potential industry earnings (P.I.E.), in millions of U.S. dollars for each country, along with the country's percentage share of the region and the world, are provided for each year. These benchmarks allow for easy comparison between countries.

Econometric models are utilized to project economic trends within individual countries and globally, resulting in the creation of latent demand estimates. The report does not delve into specific market players or product details, nor does it consider short-term fluctuations that could impact sales. Instead, it takes a strategic, long-term view that looks beyond individual players or products.

While actual sales data is not available for all 230 countries worldwide, this study offers estimates for the global latent demand for men's and boys' non-tailored outerwear. It also outlines how this demand is distributed across regional and national markets. Additionally, the study forecasts the growth of latent demand over time for each country, highlighting whether it is experiencing positive or negative growth.

To generate these estimates, a multi-stage methodology commonly taught in graduate business programs specializing in international strategic planning was employed. Overall, this study provides valuable insights into the global market for men's and boys' non-tailored outerwear, allowing for informed decision-making in the industry.

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