World Market Segmentation of Men's and Boys' Non-Tailored Clothing by City in 2007

This report is specifically tailored for global strategic planners who are looking to move beyond traditional methods of segmenting world markets. In today's "borderless world", cities are becoming increasingly critical in market prioritization, surpassing the emphasis on regions, continents, or countries. The report provides comprehensive coverage of the top 2000 cities in over 200 countries, estimating the market size (latent demand) for each major city worldwide. It then ranks these cities based on their size as a percentage of their respective countries, geographic regions (such as Africa, Asia, Europe, Middle East, North America, Latin America), and the overall world market.

As part of economic analyses conducted for clients, the report explores the market potential for various products and services across cities. The objective is to assess demand density within a country and the potential for a city to serve as a distribution point within its region. From an economic standpoint, a city is viewed not merely as a population within fixed boundaries, but as an area exerting significant influence over markets in surrounding areas. This influence can vary between industries and over time.

The report delves into the economic potential of the world's major cities for "contract receipts for men’s and boys’ non-tailored coats, jackets and vests, shorts, swimwear, sweaters, sweatpants, and other outerwear" in 2007. Its focus is to present findings on latent demand, which represents the true economic potential of a city as a dominant market influence. It's important to note that latent demand may not always translate into actual sales, although it is evident for items like food and housing.

For instance, while there may not be launch pads in most cities for satellite launch vehicles, the core benefits of these vehicles (like telecommunications) are consumed by residents or industries in cities worldwide. Thus, to accurately assess the global market demand for launch vehicles, a portion of this demand must be allocated to cities. The report adopts this inclusive approach, considering cities as integral components of the global market.

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